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From pink to purple

Breast Cancer - Domestic Violence AwarenessJackson State University is showing support for Breast Cancer Awareness and Domestic Violence Awareness throughout the month of October. To help increase awareness of both these important issues to the campus community, the color of the water in the fountain in front of the H.T. Sampson Library will go from pink to purple on Friday, Oct. 16.

Domestic Violence Awareness Month (DVAM) evolved from the “Day of Unity” held in October 1981 and was conceived by the National Coalition Against Domestic Violence. The intent was to connect advocates across the nation who were working to end violence against women and children.

National Breast Cancer Awareness Month (NBCAM) was founded in 1985 as a partnership between the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries, maker of several anti-breast cancer drugs. The aim of NBCAM at the start was to promote mammography as the most effective weapon against breast cancer.

What about the pink ribbon that is now a ubiquitous symbol of NBCAM and breast cancer awareness in general? Where did that come from?

In the fall of 1991, the Susan G. Komen Foundation handed out pink ribbons to participants in its New York City race for breast cancer survivors. The ribbon was derived from the popular red ribbon of AIDS awareness. The purple ribbon is now recognized as the symbol of awareness for domestic violence.

All university faculty, staff and students are encouraged to support and participate in walks, demonstrations and other activities that promote awareness and education about these important issues.