During Saturday’s homecoming pre-game show, The JSU National Alumni Association will publicly launch the Millions of Eyes on Excellence Fundraising Campaign with the anticipation of raising $5 million within two years.
Jackson State President William B. Bynum, Jr. challenged the alumni to raise $5 million after they collaboratively raised $1 million by June 30, 2018, for the Millions of Eyes on Excellence Fundraising Campaign.
“The Millions of Eyes on Excellence Fundraising Campaign is an excellent opportunity for the JSUNAA and Institutional Advancement to work collaboratively to raise the bar on alumni giving,” said Gwen Caples, assistant vice president for Institutional Advancement and External Affairs.
The co-chair of the campaign further explained that the alumni participation rate (APR) is often used by corporations and foundations to determine the amount of financial support to give to a college or university. The average APR for HBCUs is 11.2 percent.
“Currently, our APR is 3.8 percent. Our goal is to reach 10 percent in alumni giving by June 30, 2019. We can accomplish this by making monthly contributions to JSU,” she said. “In this way, we will display consistency and loyalty in giving and demonstrate to corporate America that JSU alumni are unequivocally vested in the future of Jackson State University.”
In working with alumni nationwide, the JSUNAA plans to raise $2.5 million annually over the next two years to reach the $5 million goal by 2020. Through collaborative efforts, JSUNAA and Institutional Advancement are asking all alumni to give $10.40 monthly or $125 or more by June 30, 2019, and repeat the financial commitment during the next fiscal year.
Tarita Benson-Davis, first vice president for JSUNAA, Inc. and campaign co-chair, said, “It’s really important for our alumni to give to THEE institution that has given so much to us. As first vice president of JSUNAA, it is my hope that all alumni value the importance of investing in the future of JSU by donating to the Millions of Eyes on Excellence Fundraising Campaign.”
Funds raised from the campaign will support student scholarships that will benefit priorities such as athletics, the excellence or gap fund, the Sonic Boom, etc. Each donor will have the option to specifically designate their gift to a JSU college or department, student fund, annual or endowed scholarship or academic program.
Benson-Davis explained that donating to JSU helps to give back to the next generation of students. The money often goes to new scholarships and to help fund new programs.
“It is wonderful to think that donating can have a lasting impact on future generations long into the future. If we don’t take care of our university and future generations, who will?” she said.
To make a donation to the Millions of Eyes on Excellence Fundraising Campaign, visit www.jsums.edu/giveonline.
Checks should be made payable to the JSU Development Foundation, P.O. Box 17144, Jackson, MS 39217. Please note “Millions of Eyes on Excellence” on the memo line.