Spencer McClenty is the associate director for University Communications and Digital Media, and Kentrice Rush is the manager for Digital Media at JSU.

Spencer McClenty is the associate director for University Communications and Digital Media, and Kentrice Rush is the manager for Digital Media at JSU.

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University Communications associate director Spencer McClenty and digital media manager Kentrice Rush were recently chosen by Rival IQ, to share their experience on social media and higher education.  Both social media professionals are responsible for consistently producing quality content for the universities social media pages. The webinar was entitled Higher Ed Social Media: Special Edition Webinar Series.

Rival IQ delivers analytics and competitive insights to help digital marketers make informed decisions, improve results, and better understand competitors. Using benchmarks and comparative analysis, Rival IQ enables digital marketers to uncover new opportunities, identify trends, and track results across all the main social channels and the web.

“The webinar was really a rewarding experience,” says McClenty.  ”We were honored to be asked to do it, but we really enjoyed the conversation. We enjoy sharing our experiences, the ups and the downs. Hopefully, those who attended can learn something from our successes and failures, and be better because of it.”

“We greatly appreciate Rival IQ for inviting us to be part of the series. It was a pleasure to share insight into our social media presence. I hope the attendees enjoyed the webinar and gained from it,” says Rush.

The dynamic duo are well respected and considered social media gurus in Higher Education spectrum. Both McClenty and Rush discussed several strategies that keep Jackson State’s social media pages ranked as top 10 contenders among colleges and universities throughout the US.