After Pharrell’s sensational “Happy” song spawned a viral video last year by Jackson State University’s social media team and enchanted tens of thousands of people throughout the globe, the social media team at JSU is raising the tempo with another commercial success – “JSU Uptown Funk.”
With more than 100,000 views in just a single day, the “JSU Uptown Funk,” video, which features a special shout-out to “Jackson, Mississippi,” has already eclipsed the nearly 100,000 views for JSU’s “Happy” video.”
No. 1 on the Billboard charts
Explaining the success of the “JSU Uptown Funk” video, JSU social media director Spencer McClenty said, “The song Uptown Funk was No. 1 on the Billboard charts for 14 weeks, which is the longest a song has held that position this century. Additionally, along with everyone else in the country, our students, alumni and potential students absolutely love the song.”
The popular “Uptown Funk” song by British producer Mark Ronson features vocals from American recording artist Bruno Mars.
As well, McClenty said, “We felt that we could use the song to create a social media-based marketing video that highlights our beautiful campus, our state-of-the-art buidings and our energetic students and staff. So far, the results have been extraordinary. I have to give credit to the team who helped produced this video: Kentrice Rush, social media associate; Ashton Hall, social media associate; and Kari Thomas, assistant producer at JSUTV.”
J5 drum majors, faculty, staff, students
While the Sonic Boom’s J5 drum majors factor prominently in the video, it also consists of the fancy foot moves of frolicking, gyrating faculty, staff and students – all in good taste, of course.
The video also features singer-actress Keke Palmer and actor Eric Hill Jr. The starring duo appear in lead roles in the recently released film “Brotherly Love.”
JSU’s social media team asked its followers to help the video reach 10,000 shares on Facebook. With more than 8,000 shares, views now total more than 100,000 on Facebook.
To view the viral video on Facebook, click on the following link: JSU Uptown Funk.