Jackson State University alum Alesha Russey helped her alma mater win $4,500 and $500 for herself in a GEICO contest.
Through a digital fundraising effort, contestants were given the opportunity to showcase their HBCUs through social media. The public voted by Twitter or Instagram, using the hashtag #GEICOHBCU and listing its preferred institution.
The ultimate winner of the Social Giveback Program was JSU, represented by Russey. She’s a 1996 graduate of biology.
A self-described JSU alumni philanthropist, Russey said, “It is my obligation to invest in my HBCU institution. Giving opportunities such as the one offered by Geico helps to support the mission and vision of JSU so that our institution can be sustained and maintained for future generations.”
The native of Rockford, Ill., works in STEM (science, technology, engineering and mathematics) education in Washington, D.C., and is a member of the JSU Chicago Alumni Chapter and a life member of JSU’s National Alumni Association (JSUNAA).
Monica Lewis, JSU annual giving director, said, “We are very appreciative for Miss Russey’s nomination, and we are continually inspired by the commitment and dedication of supporters like Miss Russey who help provide the financial and moral support needed to continue our mission.”
Lewis added, “We express our sincere gratitude to the GEICO HBCU Social Giveback Program. Their generosity is invaluable to Jackson State University, and our students will benefit greatly from their support.”
Russey said she chose JSU after viewing a university marketing and recruiting tool at an event showcasing the Sonic Boom of the South performing during a televised Motown celebration in the early 90s. After seeing the performance, she immediately affirmed, “I’m going to that school.”
Oddly, she said, “I don’t play a band instrument,” making her decision to attend JSU even more impressive.
Describing herself as Illinois born but Mississippi educated, Russey said, “In reality, JSU chose me and developed me for present and future opportunities.”